NFT for Art.sy (and how other first wave technology companies can build on their adveantage to outpace legacy marketplaces and institutions by using existing infrastructure to build blockchain apparatus or otherwise adopt crypto-currency friendly policies.)
– The NFT market is speculative.
– Speculative capital is willing to take risks.
– “Risk-on” capital is willing to adapt, try new solutions, an ideal match for a relative new firm with a recent market entrance.
What would this strategy look like?
I. Demonstrate capacity in the space.
II. Capture existing flow in the space.
III. Increase flow to the space from existing business.
IV. Build platform for transaction for growing galleries and artists
V. Capitalize on crypt exposure..
VI. Lead the market to an industry standard blockchain based provenance
VII. Own and toll travel and storage intersection of crypto and art
Succintly, newly developed interest in NFTs onboards new capital into art market new demand into segment.
This community and interest may be captured by marketing toward NFT audience and establishing an available platform, perhaps with incentives that are already developed in the core business.
The most valuable service Art.sy would provide is liquidity by supporting NFT transactions easily exchangeable into fiat.
That makes more of seller’s marketplace and provides new ways for capital to go in and out—creating a flow of capital.
The underlying benefit to this strategy is it allows Art.Sy to capitalize on potential increase in worth of cryptocurrency and exposes the business’s capital to growth.
Art.sy is in a strong position and might use existing marketing assets to attract potential capital both already in the space and capital that is looking to enter the space from traditional markets.
There is also a service component to this strategy. Art.sy’s B2B business puts it in a position to help galleries and institutions adapt to this new market, provide built-in tools that can be leveraged through contracts/subscriptions.
One of the most exciting tools in the B2B art market space would be to provide onboarding to asset management and provenance on the blockchain and converting existing assets into a blockchain secured provenance platform.
This service business or subscription business would provide another revenue stream while serving Art.sy’s core aim of introducing technology to the art world.
Art.sy would have several paths to capitalize/monetize: fees and subscriptions for the access to means of exchanging work on the blockchain, which would finance the capital investment into architecture and platform.
It generally presents an opportunity to vertically integrate payment/provenance/publishing—a serious threat to other legacy businesses, with enough momentum behind it to take on NFT-native newcomers.
It's Jordne 